HOW TO ATRRACT CUSTOMERS THROUGH CUSTOMER VALUE CREATION

The art of attracting customers to one’s business is not witchcraft but it is based on the art of “creating customer value” and the presentation of its proposition to relevant customers.

The aim of this book is to discuss the necessary processes of how one can attract more customers to 1. his/her business through customer value creation and the presentation of its proposition to relevant customers and at the right time. The discussion in this book is presented in five chapters as follows: (i) Chapter One: Defines the term Customer, discusses different categories of customers and how to handle them; (ii) Chapter Two: Defines the term Customer Behaviour and discusses situations that influence the behaviour of a customer at a given time; (iii) Chapter Three: Defines the term Customer Value and discusses how to create it for products and services; (iv) Chapter Four: Defines the term Customer value proposition, discusses its formulation, presentation, and its importance to a business entity, and (v) Chapter Five: Discusses the importance of Customer Value Creation as used in the Self-Employment Concept. The book is suitable for new entrepreneurs, business school and college students, people planning to be self-employed, entrepreneurship trainers and any readers wanting to compare notes in the field of customer attraction. The reader may not necessarily be an expert in business management other than having an interest in business literature